On a recent visit to the High Museum in Atlanta, I was pleasantly inspired by artwork created in honor of a beverage that I do not drink. Despite my abstinence, I cannot deny that the Coca-Cola bottle is part of the visual landscape of our world with its iconic shape, logo and lettering. Even that color red says Coke from miles away. My favorite part of the exhibit was a wall of posters which graphic designers from around the world have created expressing the spirit of the brand. Apparently, the posters will be rotated during the exhibit allowing hundreds of images to be displayed over the course of the eight month show.
from the High Museum website, high.org:
“The Coke Bottle is…well thought out, logical, sparing of material and pleasant to look at. The most perfect fluid wrapper
of the day and one of the classics in packaging history.”
— Raymond Loewy, June 22nd 1971
The Coca-Cola Bottle: An American Icon at 100 explores the iconic design and creative legacy of the Coca-Cola bottle. Presented on the occasion of the bottle’s centennial, the exhibition features more than 100 objects, including more than 15 works of art by Andy Warhol and more than 40 photographs inspired by or featuring the bottle.
Visitors will have the opportunity to view original design illustrations, historical artifacts and a century of experimentation with the Coca-Cola bottle, which has enticed multiple generations and billions of people worldwide and inspired numerous artists since its inception in 1915. Photographers such as Walker Evans and William Christenberry documented the Coca-Cola bottle’s universal presence in the cultural landscape of 20th century America. The Coca-Cola bottle also helped spur Warhol’s pioneering shift to his breakthrough pop art style.
Organized by the High in collaboration with The Coca-Cola Company, the exhibition will be presented in two floors of the High’s Anne Cox Chambers wing. As visitors enter the exhibition gallery in the first-floor lobby, they will encounter more than 500 contemporary 3-D printed bottles suspended from the ceiling that reference the Coca-Cola bottle’s iconic design. The second floor displays will feature three main areas: a section focused on the design history of the bottle, a pop art section with more than 15 works by Warhol, and a photography section including works from the High’s permanent collection.
If you’re in Atlanta before October 4, 2015, stop in and check it out!